Home > Management Dialogue
 
Kerem Durdag Biovation II LLC


Kerem Durdag
CEO , Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future innovations in nonwoven healthcare products and discusses challenges in offering sustainable products at competitive prices.

Technicaltextile.net
What is the size of the global non-woven fibre industry? Where do you see prospects of new markets growing?
Kerem Durdag
The non-woven industry is a multi-billion dollar one with many large vertical segments. There is a significant amount of information to be absorbed and synthesised for one to determine the mechanisms of the nonwoven industry. In my opinion, the biopolymer market that will result in "green" and biosustainable products will continue to grow in the next decade with concurrently the healthcare sector also becoming a globally dominant player.
 
Technicaltextile.net
Which are your biggest markets for specialty advanced material end-products?
Kerem Durdag
Our biggest markets are those that have a need and requirement for materials that are manufactured from biosustainable biopolymers because it is part of their value proposition.
 
Technicaltextile.net
What kind of innovations will be seen in future in healthcare products?
Kerem Durdag
There is a macro market trend of integrating mechanical and chemistry features in nonwoven healthcare products, inclusive of nonwoven material approved by the FDA (or CE) as a medical device. Whether this be in smart fabrics, high-strength nonwovens, barriers against hospital acquired infections, biopolymer based products that can clearly show attractive cradle-to-grave return on investment results and advanced wound-care with therapeutics, there will be movement of nonwovens having multiple performance features in healthcare. Bringing such valuable products to the marketplace will require significant leadership.
 
Technicaltextile.net
It can be challenging to provide sustainable value-added products at affordable prices. How do you go about it?
Kerem Durdag
One has to be honest enough to admit that there are many situations currently where sustainable products are expected to be at price points that are equivalent to those manufactured from petroleum based polymers, but are not. Such price equivalence is sometime impossible given the state of current polymer technology (raw bulk pricing, speed of processing, freight logistics et al). This is more true given the current oil prices and global allocation of capacity to manufacture sustainable products. For us, the focus is tethered to three anchor points:

a. The end customer has to be able to allow for the pricing that is technologically and operationally possible with sustainable products based on their value proposition, branding and positioning to the global marketplace.

b. The performance of the product has to exactly match the end requirements allowing for not only creativity and optimisation in the design of the product, but also a very specific articulation for the value of the product (cradle-to-grave lifecycle).

c. Markets have to realise that the constant commoditisation of value products has a certain "termination" point wherein the race to the cheapest erodes not only the confidence of the end purchaser of the product but also undermines efforts in place to bring next-generation products that require leadership and forward leaning attitudes.
 
2 
View comments on this interview Published on : 30 Dec 2015
Print Interview   |   Forward Link to friend   |   Bookmark and Share
 
Name Company
Designation Email
Country Phone/Mobile
Comments
Character Left:

Note : www.technicaltextile.net/ will publish as many comments as possible but cannot guarantee publication of all. www.technicaltextile.net/ also holds all rights reserved to omit/edit/upload the comments for reasons of clarity, brevity and morality.

 
Advertisements
 
 
Featured Partner
 
 
 


Marcel Alberts Marcel Alberts
Managing Director
Eurofibers

Coating at a fibre level is a practice not usually seen in the high-performance fibres industry, des ...
Suresh Patel Suresh Patel
Managing Director
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and a wide range of nonwoven ...
Lynda Kelly Lynda Kelly
Senior Vice President
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for wipes and for hygiene products ...
Kevin Nelson Kevin Nelson
Chief Scientific Officer
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing potential of biodegrable fib ...
Urs Stalder Urs Stalder
CEO
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene functions in textile produ ...
More..

Esteemed Clients