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Larry L Kinn Suominen Corporation

Larry L Kinn
Senior Vice President - Operations Americas , Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen Corporation talks about the nonwovens industry for wiping, medical and hygiene products.

Which are the core areas that you work in technical textiles? What is the growth potential in each niche?
Larry L Kinn
Suominen is focused on nonwovens for wiping, medical and hygiene products. The overall global market for nonwovens is growing approximately five per cent annually. We have estimated that in the markets Suominen has selected --- nonwovens for wiping, medical and hygiene products in Americas and Europe --- the annual growth is some three per cent. However, it is good to keep in mind that these figures are averages. We have identified interesting opportunities in certain pockets of the market where growth rates are higher.
Which are your biggest markets? Where does Asia feature in your growth strategy? Which are the countries looking for more technical textile?
Larry L Kinn
North America and Europe are our main market. Moreover, we gained a foothold into the growing South American market through an acquisition in February 2014. We have some exports to Asia at the moment. But as we have already stated, during the current strategic period (2015 - 2017), we are not actively seeking opportunities to expand in Asia. In this strategic period, we will focus on organic growth in our current market regions.
How has your business grown in the last two years? What is your target growth for the next two years?
Larry L Kinn
Even though our focus for the last two years has been more on building common company culture and securing our financial strength, we have been able to increase net sales. Considering the future, by succeeding in the implementation of our strategy, our net sale is estimated to grow to the vicinity of EUR 500 million by the end of 2017.
What percentage of profits do you earmark for R&D annually?
Larry L Kinn
In recent years, we have spent approximately one per cent of our net sales in R&D. In this strategic period, our focus is on achieving growth and product leadership, which obviously further strengthens the importance of new product development at Suominen.
What new applications do you foresee in the near future for nonwoven and converting sector?
Larry L Kinn
We continue to see opportunities for nonwovens in replacing textiles and other materials in various markets, including wipes, hygiene and medical space. We have seen just a fraction of the possibilities of nonwovens in bringing exceptional features to end products when combined in a new way. For instance, combining features of nonwovens with features of foam will deliver a superior wound-care product.

A visible trend is that we continue to see specialisation. More and more specific products will be developed for very specific end-use applications.

Sustainability is also one of the prevailing megatrends. One could say it is a pre-requisite for businesses to enter any market today. Nonwovens are no exception here. We will be using more and more natural (eg cellulosic) fibres to create products that, for example, meet the requirements set by consumers for the later part of the lifecycle of a nonwoven product.
View comments on this interview Published on : 09 Jul 2015
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