Alcantara & World Bank focus on sustainability

Designer Marcel Wanders -- "There is nothing that grows old more fast than the new, and so we have to start understanding that we should not look for the new – we should look for the real, for the important, for the things that really are connected to us already from the past to bring us to the future."

Julie Allen, Viacom's creative director for Social Responsibility -- "We need to make people realize that small changes, when they all come together, can make a big difference. We have seen a shift in how young people think and they are becoming more socially responsible. For MTV, warm is the new cool."

Songwriter Kenny Young -- "Art is used to inspire. Musicians are artists who can communicate with a wide public and reach millions through their music to spur audiences to think locally and act globally to build low-carbon communities."

Italy's Minister of the Environment Dr. Corrado Clini -- "With an impressive coalition of partners, Connect4Climate amplifies local voices, enables policymakers to listen and learn from local innovations, and is helping to bring together environmentally-engaged citizens from all corners of the globe."

The Connect4Climate (C4C) initiative is a global partnership dedicated to climate change communication, supported by the World Bank, the Italian Ministry of Environment and the Global Environment Facility (GEF) in collaboration with more than 150 global knowledge partners.

With over half a million followers on Facebook, Twitter, and other social media channels, C4C is building an ever-growing community of individuals and organizations around the world committed to climate change action.

Based on its unique, patented technology, Alcantara today is the choice of leading companies in the automotive, marine, fashion, home interior and consumer electronics industries.

A registered trademark of Alcantara S.p.A., it has been certified as "carbon neutral," adding to its appeal for companies and consumers with a strong interest in the environment. Alcantara S.p.A. is headquartered in Milan with research and production facilities in Nera Montoro , Umbria.

Alcantara