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HeiQ sponsors triathlon suit at Super League Jersey Island

27 Sep '17
2 min read

HeiQ, a leader in textile innovation creating some of the most effective, durable, and high-performance textile effects on the market, sponsored the cutting-edge triathlon suits for the athletes participating in the recently held Super League Jersey Island Triathlon, on September 23 and 24, 2017, to help the MaccaNow Foundation fight cancer.

The HeiQ empowered tri-suit was innovated in partnership with the Italian technical fabric specialty mill Taiana, and the market leader in made-to-measure sports apparel, Regna.com, to achieve a state-of-the-art high-performance race gear that provides ideal support during the triathlon.

The Super League introduced a brand new, fast-paced triathlon format to catch the interest of the broader sports entertainment landscape. This fresh triathlon format is shorter, sharper, faster, action-packed and even more entertaining, aiming at reaching millions of people worldwide.

MaccaNow is a Non-Governmental Organisation (NGO) founded by the Australian two-times Ironman Champion Chris “Macca” McCormack. His foundation is raising funds for athletes and their family members who are fighting cancer.

The suit material was co-innovated with Taiana and contains versatile Swiss HeiQ finishing technology. Taiana’s special woven structure gives the stretch fabric extreme ratio between weight and compression. HeiQ’s secret finishing was applied to further reduce chafing, allow for quick drying, and improve hydro- and aerodynamic properties. While HeiQ and Taiana handled the fabric manufacture, Regna handled the garment making and tailored each suit to its wearer.

The truly special characteristic of the HeiQ empowered tri-suit is the combination of multiple top-notch features. The hydro- and aerodynamic drag of the fabric is reduced through surface structure modification at a microscopic level. As a result, the adhesion of water to the fabric is minimised enabling the triathletes to swim, run, and bike faster.

The special HeiQ finishing also smoothens the yarn’s surface, further improving friction reduction and abrasion resistance to help athletes protect from chafing and friction-derived injuries. The secret finishing makes the fabric extremely hydrophobic, thus wicking and drying occurs very quickly to avoid wetting out. (GK)

Fibre2Fashion News Desk – India

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