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ISPO expands international network for ISPO Academy

22 Nov '17

2 min read

ISPO, an organiser of sports and fashion tradeshows, has announced that the company is expanding its international network in the context of ISPO Academy. The company is set to boost sports worldwide and offer customers added value with new products. ISPO Academy offers a wide range of resources online like articles, e-learning seminars and web lectures.

In addition to numerous European countries such as France, Poland, Switzerland and Spain, the ISPO Academy is represented in Asia, in particular in China, Japan and Korea. Brazil and India will be added from November 2017 on.

As one of ISPO’s offerings, the ISPO Academy program passes on knowledge, connects industry representatives worldwide and opens up access to new markets. New additions to its portfolio include India and Brazil. Something both countries have in common is an increasing interest among the growing middle class to be physically active. This represents new opportunities for sales and investments for the global sporting goods industry.

Not only is India’s middle class experiencing growth in income, its interest in sports and awareness for a healthier lifestyle is also expanding. Sports such as running, biking and team sports are very popular and represent potential for the sporting goods industry. Whether for clothing or sports equipment, the growing number of consumers is driving the demand upward. Experts forecast that these changes in the market will mean an immense upswing for India’s sporting goods market in the coming years. In addition, the Indian government is backing these developments and subsidizing the construction of new sports facilities with projects such as the government-initiated fitness movement.

The first ISPO Academy in India will take place in Mumbai on November 17 during the Global Sports Business Show. In 2017, the spotlight is on the impacts of digitisation on the textile industry.

Since the Olympic Games, the percentage of the population taking part in physical activity has grown significantly. In addition to soccer, volleyball, table tennis, swimming and futsal are some of the most popular sports. The Brazilian outdoor market is also promising. This segment has an annual volume of $300 million with an average growth of 25 per cent per year. Two million outdoor athletes are now active in the country.

The first ISPO Academy in Brazil will take place as part of the Sports Business Forum in São Paulo. (GK)

Fibre2Fashion News Desk – India

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