In the category of Healthcare – OTC, the company won a Bronze Effie Award for Depend “Drop Your Pants for Underwareness” commercial programme. In the Disease Awareness & Education - Pharma/Corporate category, it won a Bronze Effie Award for Depend “Drop Your Pants for Underwareness” commercial programme, according to a company press release.
K-C won Positive Change Effie Award in the North America - Single Market and got a Bronze Effie Award for Scott Naturals Tube-Free “Toss the Tube” commercial programme. Kimberly-Clark and its agency partners were also nominated as North American Effie Award finalists in the categories of Engaged Community, for Depend “Drop Your Pants for Underwareness” commercial programme, Goodworks – Brands, and Personal Care for Huggies “The Second Hug” commercial programme.
Clive Sirkin, chief marketing officer, Kimberly-Clark said, “The Effie Awards recognise the best ideas in marketing. It’s an honour to be named a finalist in such strong company - let alone a multiple winner. We at Kimberly-Clark, along with our agency partners, are grateful the Depend, Poise, Scott and U by Kotex ideas are being acknowledged by the industry.” (GK)
Fibre2fashion News Desk - India