Mission announces exclusive global partnership with 37.5

“Mission is leading the conversation and pioneering the delivery of innovative ways to enhance performance and recovery through thermoregulation technologies, and we are excited to partner with 37.5 to continue delivering on that quest,” said Josh Shaw, founder and CEO of Mission.

The surface area of traditional fibres are increased by over 300 per cent, creating a hyper drying environment that helps efficiently manage temperature and humidity by capturing and releasing moisture vapor.

“The two biggest complaints we've heard from athletes using other competitive products are that wicking merely moves moisture around, and topically applied technologies just washes out, ultimately quitting on the athlete. The new Mission VaporActive line powered by 37.5 hits both of these problems head on physically removing moisture from the textile, making it drier, cooler and lighter, and the technology is embedded at the fiber level, so it is designed to never wash out or quit on the athlete.  As an athlete owned company, we are committed to the relentless pursuit of delivering the best technology available for thermoregulation.”

“We are very excited to be partnering with a company that shares our passion for sports and technology. Mission pushes the envelope with game-changing innovations and their commitment to athletes and their performance is unparalleled. We look forward to integrating our exclusive technology into their new Mission VaporActive collection, and more in the future,” said Jeff Bowman, chief executive officer of 37.5. (NA)

Fibre2fashion News Desk - India