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New line of performance clothing designed for kids
Jul '08
Combining clean, simplistic style with high performance fabrics, the creators of Roonwear have designed a new gorgeous line of highly versatile clothing for young adventurers.

The challenge for parents when they are planning any type of outdoor activities or trips with their family, is the comfort and enjoyment of their kids. Bryan & Rebecca Johnson, owners of Roonwear, discovered this the hard way two years ago when they took their oldest son Cameron “Roon” on a two week backpacking trip through Panama.

While his parents were comfortable and wellprepared for hot and humid temperatures in their performance clothing, Roon was miserable in his 100% cotton clothes, which made for a challenging vacation. This trip inspired the launch of Roonwear, a performance clothing line designed just for infants and toddlers.

The Johnsons spent nearly a year testing materials, looking for that perfect combination of a performance fabric that provided comfortable, dry, odor free protection, yet also had an extra soft cottony feel next to the baby's skin. They chose Dri-release fabric from Optimer because it offered all of these benefits and more.

Dri-release with Freshguard is a patented, intimate blend of synthetic and natural fibers that accelerate the water release rate of wet fabric, which will keep kids dry, comfortable, and odor-free.

Roonwear introduced themselves to the market at the Outdoor Retailer show in 2007 with approximately 14 styles of shirts, pants, jackets and socks catered to preemie sizing all the way up to 5T. This year, Roonwear will launch its new “Mountain to C” line with over 15 newly designed styles for little ones ages 3 months up to 5 years.

At the same time, they will continue to offer their great selling Adventure Infant and Walkabout lines. The Mountain to C line will offer kids the benefit of the soft Dri-release fabric, the tagless designs associated with all Roonwear products, and numerous bright and fun colors and designs that kids will want to wear everyday.

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