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Polarmax brings PMX tech base layers with Gen Z style
Dec '09
Polarmax proudly introduces the PMX line of tech base layers for supreme warmth and comfort, with Gen Z style. As part of looking back on 25 successful years, Polarmax is also looking forward, and looking to the next generation of action sports athletes and winter sports enthusiasts as inspiration for the new PMX line of technical performance base layers, with attitude.

“Instead of swimming upstream with all our competitors, we've jumped out of the water and are running ahead on the bank,” said Randy Black, president of Longworth Industries, parent company of Polarmax and PMX. “PMX has styles and designs that not only speak to the fashion sensibilities of Gen Y and Z kids, but to the performance attributes and sustainable sourcing they demand,” Black continued. “And we're just getting started.”

The PMX line of tech base layers for F'10 features the long sleeved Tech Stripe and “Splatter” Waffle for men and women, as well as the Hooded Zip Vest for women and Vest for men. The Box P Hoodie, and few choice accessories including bandana, watch cap and headband are all unisex sizing.

100% made in the USA, PMX base layers feature high performance with superior warmth, wicking and quick drying capabilities to keep you comfortable and the chill away. PMX apparel is designed with Scent-Prevent technology developed for the military, so you know it works. Flat, off-shoulder seams reduce chafing with a pack, and significant stretch provides superior comfort and fit.

Watch for PMX at Winter X Games 14 and be prepared for the next generation of technical base layers.


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