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Rawlings unveils Neuro Responsive Gear

21 Jul '10

4 min read

“The most impressive thing they presented was their concept of providing a complete program from uniforms to protective apparel to helmets to shoulder pads. It's a complete package and maybe the only company in the industry.”

“I think that in just the last couple of years we've seen some real technological changes in football equipment and helmets,” said team dealer Bob Fawley of Capitol Varsity Sports in Oxford, Ohio. “Rawlings has recognized that at this point they needed to come to the market with a story and technology in place and, based on what I've seen here, that's exactly what they've done.

“The football parent and coaches that are out there in the marketplace today want to know how their helmets perform and why. Not that many years ago that question wasn't being asked. Now with the heightened awareness of concussions and the discussions that are going on, families and coaches want to understand why the helmet performs the way it does.”

“The helmet meets a real spot for us dealers, for quality and price, which we think will be great,” said team dealer John Stote III of Anaconda Sports in Kingston, N.Y. “I liked the way that Rawlings talked about supporting dealers, which in this industry always hasn't been a strong point. They're talking to us, they showed their cards, and they brought us in to show us.”

Rawlings, Jarden Corporation

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Rawlings unveils Neuro Responsive Gear

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