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Sitka Gear to feature GORE OPTIFADE Concealment Products

29 Sep '08
4 min read

Scientific Advisors
In addition to Colonel O'Neill, who is widely regarded as the “Father of Digital Camouflage” and has developed many of the visual concealment technologies employed by military units worldwide, Gore's team of professional advisors includes:

• Guy Cramer, founder and CEO of HyperStealth Bio Technology Corp., designers of digital camouflage patterns
• Dr. Jay Neitz, an animal vision expert at the Medical College of Wisconsin

GORE OPTIFADE Product Technology will be first brought to market by exclusive launch partner, Sitka Gear. Sitka's entire system of high-performance clothing for the 2009 big game hunting season will feature GORE OPTIFADE Concealment Products. As a result of the partnership with W. L. Gore & Associates, Sitka's full system of gear will now also incorporate W. L. Gore's technical fabrics – waterproof, windproof, and breathable GORE-TEX and windproof, breathable WINDSTOPPER fabrics.

“Sitka has always believed in pushing the boundaries of traditional gear and creating outcome-based technologies for the serious hunter,” said Jason Hairston, Founder of Sitka Gear. “W. L. Gore & Associates shares that philosophy and has proven expertise in developing science-based products that work. We're confident that GORE® OPTIFADE Concealment Products will revolutionize the sport of hunting and are proud to be the first company to provide this advantage to those who like to 'hunt hard.'”

“With Gore's new concealment technology and their superior GORE-TEX and WINDSTOPPER fabrics, Sitka's new line of gear will provide ultimate visual concealment and ultimate comfort and protection to serious hunters. That maximizes chances of success in the field,” commented Jonathan Hart, Founder of Sitka Gear. “This gear is not about fashion – it's all about function.”

Established in 2005, Sitka is known for its commitment to using the best technology, fabrics, designs, construction and partners to produce the best products available in the hunting market. Sitka Gear excels in the worst of conditions and is built to last.

W. L. Gore & Associates

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