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ASICS and Seevix to develop sporting goods using SVX
ASICS Ventures Corporation has invested in Seevix Material Sciences, which produces patented man-made spidersilk, SVX, possessing natural spidersilk’s extraordinary strength and elasticity. Seevix and the ASICS Institute of Sport Science will jointly develop sporting goods utilising SVX spidersilk. Which is durable, yet sustainable and biodegradable.
ASICS Ventures Corporation is an investment subsidiary of ASICS Corporation.
Seevix Material Sciences was founded in 2014 following over a decade of academic research at the Hebrew University. Seevix manufactures SVX through biomimicry in a controlled fermenter-based process. SVX is a bio protein functional silk, with sustainability characteristics possessing the fibre’s natural properties, to create thinner, lighter and tougher products on a commercial scale.
One of the core strategies in ASICS’s medium-term management plan - ASICS Growth Plan 2020 - is to “Create differentiated innovation”. ASICS has continued to introduce advanced technologies into products to improve both sustainability and functionality, and has shifted to sustainable materials, including those deriving from biotechnology, by collaborating with external partners. ASICS aims to contribute to a circular economy while creating innovative products, services, and processes that significantly change customers’ lifestyles and experiences.