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Oi launches Oi Girl line of feminine hygiene products

May '19
Pic: Organic Initiative
Pic: Organic Initiative
Highlighting its ongoing growth and commitment to providing superior certified organic hygiene products, Organic Initiative (Oi) has launched its new Oi Girl line of products. San Antonio-based H-E-B became the first retailer in US last month to debut Oi’s Oi Girl line of feminine hygiene products for young girls experiencing their first period.

Oi Girl product line provides engaging information and features friendly drawings of animals such as dolphins, penguins, and polar bears, reinforcing the earth-friendly message of the product. Oi Girl was created specifically for girls to help them feel confident and more in control of their periods with sizes suited to their younger bodies, and the comfort of naturally absorbent, non-irritant and chemical-free organic cotton.

Made from biodegradable 100 per cent certified organic cotton, Oi tampons, pads and panty liners are free from synthetics, chemical sprays, perfumes and dyes. Every component of Oi products – including the packaging – is designed to help reduce the lifetime impact of synthetics, plastics and chemicals on the environment as well as on women’s and girls’ bodies.

“Oi Girl is a first-of-its-kind line of smaller products made from 100 per cent certified organic cotton for girls starting their periods,” said Helen Robinson, CEO of Organic Initiative. “It taps into the growing interest from women of all ages in being healthy and reducing waste.”

“Our initiative is to remove synthetics and chemicals from hygiene products and make healthy, premium certified and affordable products accessible for all women,” added Robinson. “Using products like Oi is a small change that we can all make while we join the journey to a lifetime of safe and healthy products for ourselves and the environment.”

Organic Initiative is a New Zealand-originated company focused on removing plastic, synthetics and chemicals from personal hygiene products. Oi’s first product range delivers premium, organic, healthy, and yet affordable women’s sanitary products. Oi’s tampons, pads and liners are certified organic by BioGro and the Global Organic Textile Standard (GOTS) and can be found in mass retail, drug stores and supermarkets, as well as online. Oi has seen unrivalled growth in the US market since its launch in 2018, with availability via major online sites and now in thousands of top retailers nationwide. (PC)

Fibre2Fashion News Desk – India

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