This January, in celebration of its 90th anniversary, the Kleenex brand is elevating its passion for design by partnering with well-known style icon Isaac Mizrahi to introduce four new and unique designs to the Kleenex Expressions line of products, offering consumers an affordable, high-quality designer accessory to help complete their look.
"We're thrilled to be partnering with such an inspirational designer and we are excited about his creative contribution to our brand's portfolio," said Anna Elledge, Kleenex Brand Manager. "Our teams have worked together to select the final collection to commemorate the Kleenex brand anniversary, and I can't think of a better way to celebrate this 90-year milestone."
Kleenex brand worked closely with Mizrahi to cultivate a bold, uplifting and contemporary line to add style and function to an already successful line of products. While in the past, Kleenex brand has pulled design inspiration mainly from trends in home decor, inspiration for these special edition patterns was driven by the latest trends in fashion, making them truly one-of-a-kind.
The four designs aim to evoke confidence and inspiration among consumers to help them express their personal style and step out of their comfort zones when it comes to incorporating the latest trends. The designs will be unveiled at a launch event in Midtown Manhattan in Spring 2014 and will be available in stores on April 1.
"Innovation has been a critical element to my personal success as a designer and something that is at the crux of the Kleenex brand and its design philosophy," said Mizrahi. "The brand has an impressive history of design and it's an honor to be included in the celebration of this important moment in time."
In addition to creating the designs, Mizrahi will provide his latest style advice and share his own experience as a design leader for more than two decades exclusively on the Kleenex brand website.
90 Years of Kleenex Style
For 90 years, the Kleenex brand has provided innovative products in inspiring designs, offering consumers a small and affordable accessory to complete a look, whether at home or on-the-go. In just the past 10 years, Kleenex brand has curated more than 1,000 designs, winning more than 10 prestigious design awards including the Diamond Pentaward in 2009.
The brand works with design leaders from across the globe to deliver industry-leading designs and forms that are as beautiful as they are functional. Seasonal offerings, such as Kleenex tissue wedges and holiday designs, along with graphic updates keep the line fresh and give consumers an opportunity to incorporate Kleenex brand style into their everyday lives.
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