The European Union has launched the Single Use Plastics Directive, which is intended to address plastic items found on beaches in Europe. This effort has resulted in a definition of “plastic” that fits within the EU’s REACH system for regulating chemicals. This definition will render viscose, a regenerated cellulose product and a key ingredient in many nonwoven products (especially wipes), as a “plastic”. In turn, viscose could be subjected to new taxes, labeling requirements, and outright bans. This webinar will review the state of play in the EU and in North America, where legislative initiatives related to plastics have been introduced in California, Canada and the US Congress. Learn about the threats this could mean to the industry, and how INDA is engaged with other plastic industry associations to inform policy makers of the unintended consequences of material-specific versus performance-based approaches.