The World of Wipes® (WOW) International Conference is where wipes leaders converged to advance their business. WOW inspired us all to take action on issues of importance to our $11 billion industry*. Over 495 wipes leaders gained expert insights at WOW 2024 in these key topics: Plastics Policy: Closing the "Intention-Action" Gap The Road to Rome: Sustainable Manufacturing Practices Consumers: What Are the Little Rascals Up to Now? Transparency in the Supply Chain Wipes: What's New & Improved Flushability: Regulation, Innovation, Standards & Education Thought Leaders Panel: Priorities & Predictions And, the World of Wipes Innovation Award®.