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Wolfgang Plasser
Wolfgang Plasser
Vice President-Global Business Management Nonwovens
TT: Which are your major markets for Veocel?

Veocel is a new brand from Lenzing Group for all nonwoven applications. Like mentioned above the US, Europe, Japan, and China are our major markets. The nonwovens business is very different from the textile one. If you buy a wipe or a sheet mask in China, it is highly possible it is made in China.

TT: What new fibres are you working on at Lenzing?

Lenzing launched its new specialty brand - Veocel for the nonwoven industry in June 2018.  Veocel branded fibres are certified clean and safe, biodegradable, from botanic origin, and produced in an environmentally responsible production process. Applications of Veocel are categorized under branded offers beauty, body, intimate and surface.

We also launched Veocel Lyocell Fibre with Quat Release Technology in June 2018. It is a premium and specialty wood-based cellulose fibre used in hard surface cleaning and disinfectant wet wipes.

In September 2018, Lenzing announced it has successfully pioneered a new technology platform, Lenzing Web Technology, with a focus on sustainable nonwoven products that will open up new market opportunities for the industry.

Eco-responsible Technology for flushable wipes were introduced In October 2018. Lenzing's new Veocel Lyocell fibre with Eco Disperse technology designed for use in flushable wipes. Nonwoven fabrics with 20 per cent of the new Veocel Lyocell fibres and 80 per cent of wood pulp could reach >90 per cent disintegration within 30 minutes, faster than the passing INDA/EDANA benchmark.

Next year we have a very exciting and new project in the pipeline which I cannot speak of right now. 

TT: What kind of environmental impact do completely flushable nonwovens have compared to the conventional ones?

There are clear regulations concerning this in the US and the EU at least. You need to pass a series of seven tests to reach flushability level and to be able to claim that your product is flushable. These groups of tests were launch by INDA and EDANA together in the US and Europe under what is referred to as - GD4. This gives a guideline to players in the flushable nonwovens market. The application requires to meet two targets. One is to be able to do the cleaning job and the other is to disintegrate completely while flushed without blocking the sewage systems. This was a tricky thing and took us a while to develop such a product. The fibres used here, also called shortcuts, are much shorter than the usual. The usual fibres are 40 mm long while shortcuts are 10 mm or shorter. According to the GD4 guideline flushable nonwovens require to use 100 per cent biodegradable fibres. (HO)

Published on: 12/12/2018

DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of technicaltextile.net.


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