Lenzing Web Technology to open up new market opportunities for industry
The Lenzing Group is an international company headquartered in Austria that produces high-quality fibres and filaments from the renewable raw material wood with environment-friendly and innovative technologies. These fibres form the basis for a wide range of textile and nonwoven applications and are also used in work and protective wear and in industrial applications. Wolfgang Plasser, vice president, global business management, nonwovens, discusses the application of Lenzing Veocel in the nonwoven niche and growing potential of flushable wipes.
It altogether depends on which survey you are looking into. In rough figures 100-105 million tonnes of fibres are used in the textiles and the nonwovens markets, out of which about two-thjird is synthetics, One-fourth is cotton, and the rest is cellulosic and other natural fibres. From application perspective 90 percent of fibres are used in textile and 10 percent in nonwovens. Lenzing's volumes are 70 percent in textile and 30 percent in nonwovens. As a consequence, Lenzing's market share in nonwovens is higher than in textiles.
We think the 70-30 balance is a healthy one for Lenzing now. Both the industries (textiles & nonwovens) have different cycles. In general, the textile industry is more volatile where nonwovens are more stable. When you go deep into trading patterns, sometimes you see monthly or even weekly offers and orders in the textile field. Where as in the nonwovens field we usually go for quarterly contracts. For some products in the hygiene and the technical textile sectors in developed markets like Japan, we also have yearly contracts. This makes a big difference.
Several different market surveys tell us, from the 10 million tonnes for nonwovens we spoke of earlier, 50 percent are durable nonwovens and 50 percent are disposable nonwoven products. Durable nonwovens include all items for technical applications such as filtration while disposables include products for hygiene and wipes applications. We at Lenzing, are mostly involved in the disposable nonwovens industry. Since our products are 100 percent biodegradable, which is the opposite of durable nonwovens we are only in the disposable nonwoven segment. We cannot offer too much claims in the durable part.
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