Home / News / Diamond Wipes Internationals' Hero awarded at WOW

Diamond Wipes Internationals' Hero awarded at WOW

21 Jun '18

2 min read

Courtesy: INDA

Diamond Wipes Internationals’ Hero Wipes received this year’s World of Wipes Innovation Award at the 12th annual World of Wipes (WOW) International Conference organised by INDA, the Association of the Nonwoven Fabrics Industry. The innovative new wipe removes toxic, cancer-causing carcinogens from firefighters’ skin. The conference was held during June 5-8.

The conference held at Chicago, Illinois, was successful in connecting 440 participants advancing their business in wipes. The event attracted participants from 22 countries representing the entire wipes supply chain to examine issues and advances in the growing multi-billion dollar wipes sector.

Hero Wipes was selected by an industry and committee majority vote Other finalists were Solugen’s Ode to Clean Wipes made entirely from plant starch, and National Wiper Alliance’s Rhino Wipe Tote System, a portable container for easy dispensing of heavy duty Rhino Wipes. The annual award recognises the product that most expands the use of nonwovens and demonstrates creativity, novelty, uniqueness, and technical sophistication within the entire nonwovens wipes value chain.

Consumer psychologist Kit Yarrow, professor emeritus, Golden Gate University, presented psychological insights and strategies for marketing to Gen Z. The programme also included sessions centered on consumer trends and market data, sustainability, substrate innovation, challenges with preservatives, regulations, packaging, institutional wipe trends and progress on flushable wipes testing procedures.

The conference gave opportunity to participants to connect face-to-face with hundreds of wipes professionals. Preceding the conference, INDA’s Wipes Academy was conducted by instructor Rob Johnson, PE, principal, Smith, Johnson & Associates. The Academy is the first and only comprehensive wipes training for the entire wipes supply chain.

“This year’s programme content hit the mark in addressing key issues facing wipes producers and marketers. WOW serves as the hub for international wipes professionals to convene and connect, and the buzz this year indicates this happened in abundance,” said Dave Rousse, INDA president.

The conference also saw presentation on Status Quo: Innovation, and Actual Sustainability by Annie Weisbrod, principal scientist, the Procter & Gamble Company David Steinberg, president, Steinberg & Associates spoke about Product Stability and Preservation of Wipes, while Martin Wolf, director of Product Sustainability and Authenticity, Seventh Generation elaborated on the topic `A Paradigm for Sustainable wipes’.

INDA announced that WOW 2019 will be held during June 24-27 in Atlanta, Georgia. (SV)

Fibre2Fashion News Desk – India

More INDA - Association of Non Woven Fabrics Industry News...