Hello Bello opens its first US diaper factory in Texas

The custom, state-of-the-art 312,000 square-feet integrated facility was brought to life by Waco hometown heroes Chip and Joanna Gaines’ Magnolia design team who assisted on general design, staging and visual merchandising for the space.

Creating nearly 200 new jobs for the region, the made-in-the-USA factory will provide greater sustainability (in production and distribution), best-in-class quality control and will keep costs low for the consumer. The decision to open and operate in Waco is based on the location's central geography for its direct-to-consumer customers, retail and premium supply partners; providing logistical efficiencies and significant reduction in freight. Hello Bello plans to source a majority of raw materials from local and regional premium US supply partners which will improve reliability, flexibility and cost efficiency, ultimately improving the company's overall carbon footprint, the company said in a press release.

Hello Bello’s location into greater Waco represents a regional economic development collaboration between Waco and McLennan County, both partnering to provide incentive support of the project based upon the company’s job creation and capital investment commitments.

“We started this company with a simple mission to provide access to premium products for all; ensuring that parents never have to sacrifice on quality or choose between their baby or their budget. By having this extraordinary (and very colourful) factory, we will be able to reduce our carbon footprint, create US jobs, provide superior quality control and produce a best-in-class product for all families. We are so grateful,” co-founder of the company, Kristen Bell said.

“As a Texas native, it brings me great pride to celebrate the opening of our new Waco factory and to bring a piece of Hello Bello to the region. From the beginning we set out to design the absolute best diaper on the market that's both premium, affordable and accessible to all families. Opening our new diaper factory and distribution centre here, means we can deliver even more on our brand promise,” Sean Kane, co-CEO of Hello Bello said.

Hello Bello, known for its premium and affordable products, manufactures and distributes over 100 family essentials, including diapers, wipes, toiletries, cleaning supplies, seasonal goods and more to leading retailers across North America, including Walmart.

Fibre2Fashion News Desk (GK)