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Messe Frankfurt to host hybrid edition of Techtextil India

15 Jan '21

2 min read

Pic: Techtextil India

Messe Frankfurt India is set to host the first hybrid edition of Techtextil India from September 1-3, 2021, in hall 4, at the Bombay Exhibition Centre, Mumbai. The combination of physical and digital platforms will enable exhibitors to connect with wider audiences, increase their market presence, and expand their business alliances significantly.

Over the years, the editions of Techtextil India have been instrumental in uniting the technical textile fraternity and creating an atmosphere of collaboration through its physical platform. However, the new hybrid edition will not only physically, but also digitally unite exhibitors from the technical textile industry with key buyers and suppliers PAN India and worldwide, according to a press release by Messe Frankfurt.

While the physical fair offers the benefit of face-to-face interaction under strict observance of safety protocols, the digital platform will help exhibitors increase their brand exposure and interact with potential buyers from across the globe via features such as live streaming, video calls, live chats and more. Live product demonstration on dual platforms will further enable exhibitors to showcase their products and new emerging technologies to a vast array of business attendees, Messe Frankfurt said in a media statement.

The hybrid fair will also make collaborative engagements extremely simple through its AI assisted platform. Potential suppliers will be automatically matched when buyers launch product or service queries, following which virtual appointments can be set-up at a mutually agreed upon time. Messe Frankfurt India is also looking forward to incorporate online panel discussions and knowledge programs to impart erudite market insights and rejuvenate confidence among players across the 12 application areas of technical textiles.

Currently the Indian technical textile industry is pegged at $19 billion (growing at a CAGR of 12 per cent since the past five years) and accounts to approximately 13 per cent of India’s total textile and apparel market. With new demands arising in the segment, the hybrid edition of Techtextil India 2021 will enable technical textile players to engage with businesses beyond geographical constraints, forge new alliances and gain specialised insights to strategically equip themselves for the new normal.

Fibre2Fashion News Desk (GK)

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