North America smart clothing market to exceed $3 bn by '24

According to the Graphical Research new growth forecast report titled 'North America Smart Clothing Market analysis based on Product, Application, Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024', North America is majorly driven by increasing investments of professional athletes and sports persons for performance optimisation and potential injury prevention. Leading sports associations across US are focusing on providing intelligent garments to players to attain health benefits and improve their productivity.

Rapid urbanisation and enhanced consumer lifestyles are the factors that are further developing the smart clothing market. The growing awareness of consumers in the North American smart clothing market toward health and fitness propels the demand for these technologies. The industry offers a wide range of connected clothes and apparels with GPS tracking and lightweight alternatives.

The military and defense sector applications in the North American smart clothing market are expected to dominate over the forecast period. The growth is attributed to the increased Federal government initiatives toward the safety and infrastructure development of the army and defense organisations. These advanced solutions provide military officials with enhanced tactical advantages and data capabilities for identifying the potential threats on the battlefield. The organisations are increasingly developing smart textile-based military uniforms that enable the user to detect injuries & wounds and analyse the required treatments.

The prominent players of the North American smart clothing market include Dupont, Google Inc, Clothing Plus Ltd, Adidas AG, Schoeller Textil AG, Interactive Wear AG, Outlast Technologies LLC, Hexoskin, Lumo Bodytech, Inc, AiQ Smart Clothing, Inc, and Ralph Lauren.

Graphical Research is a business research firm that provides industry insights, market forecast and strategic inputs through granular research reports and advisory services.

Fibre2Fashion News Desk (PC)