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ASICS to launch smart shoes in partnership with nnf

Jan '20
ASICS is developing a range of smart shoes in partnership with Japanese start-up and sensor technology developers no new folk studio (nnf). This was announced by ASICS at the ongoing CES 2020 where it is showcasing the ASICS Energy Research Lab. The collaboration will fuse nnf's precise, multi-dimensional sensors with ISS's expertise in human movement.

At the energy research lab, ASICS is showcasing how researchers at the ASICS Institute of Sport Science (ISS) are making technology help run further, faster and easier. To demonstrate how these smart shoes, data tracking and real-time analysis will help runners, ISS and nnf are displaying a working prototype at the ASICS Energy Research Lab for CES attendees. This prototype sees nnf's latest Orphe Track sensor embedded in ASICS' Evoride running shoes, and through tracking a range of inputs – including kick strength and stability among others – gives runners real time feedback and actionable insights to help make them a better runner.

ASICS plans to launch its first smart shoes in 2020.

ASICS is also showcasing its lightest, most affordable energy-saving running shoe to date, the Evoride. The latest addition to the ASICS energy-saving family, the shoe follows the critical acclaimed launces of Metaride and Glideride.

The energy-saving shoes are built around ASICS' revolutionary Guidesole technology, which is engineered to minimise movement in the lower leg to help runners save energy and run more efficiently. The Evoride will be available in stores globally from February 7, 2020.

The ASICS' Energy Research Lab booth at CES has a strong message - energy efficiency is essential for runners who want to perform and stay healthy. For both everyday runners and elite athletes, shoes and digital solutions that help them to run efficiently not only increase their performance and leave them energised for the next challenge, but also protect them from burnout and injury. The ASICS Energy Research Lab allows visitors to experience a series of tests that give them real time feedback and analysis from ISS scientists.

"Coming to CES is a springboard moment for ASICS sports innovation. We always strive for perfection, and that's why we waited until now to have our own booth at CES. I'm really pleased to be showcasing the incredible innovation that is normally hidden away in our ISS labs, especially in a year that is so important for sport, for Japan and – of course – for ASICS as well," said president and chief operating officer Yasuhito Hirota.

"One of our core strategies at ASICS is to enrich sports experiences through digital technologies, and here at CES 2020 we're so excited to welcome visitors into our Energy Research Lab and share what we've been working on at the Institute of Sport Science," said Kenichi Harano, executive officer and senior general manager of ISS.

Fibre2Fashion News Desk (SV)

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