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Chicco USA launches car seats with tech to make children comfortable

Apr '21
Pic: PR Newswire
Pic: PR Newswire
Chicco USA has introduced a new line of products which have been made with patented 37.5 technology and breathable mesh to make children more comfortable. The first products in the Adapt line to utilise the 37.5 technology include the KidFit Adapt Plus and Fit4 Adapt car seats, which appear timely in view of warmer weather and spring-summer outings.

"We are proud to be the first juvenile brand to offer the advanced 37.5 technology to families, making our award-winning car seats even more comfortable for children," said William Hasse, vice president of Marketing for Chicco USA. "The new Chicco Adapt line furthers our commitment to continuously innovate with products that parents and babies need most, while always keeping safety at the forefront."

KidFit Adapt Plus and Fit4 Adapt car seats from Chicco are fully outfitted with fabrics using the 37.5 technology, which employs natural volcanic minerals to help control the occupant's microclimate, helping to keep them at the ideal relative humidity of 37.5. When the child is hot, the fabric removes sweat in the vapour stage before liquid sweat even forms, helping to maintain a comfortable microclimate. When the climate is cold, the same fabric returns the body's infrared energy to help baby stay comfortably warm. Thanks to strategically placed mesh, the KidFit Adapt Plus and Fit4 Adapt car seats provide added ventilation, too.

"We are honoured to add Chicco to our roster of high-performing brands, from Puma to Bontrager, Salomon and more, and to help introduce the first line of car seats and other juvenile products that parents need and use every day with the benefit of our 37.5 technology," said Jeff Bowman, CEO of 37.5 Technology. "By breaking into a new space, we are reaching an important audience of parents and showing them the importance of car seat climate control, while also creating a comfortable environment for children."

The Chicco Sustainable Parenting Initiative supports today's parents by offering products that are clear of added chemicals; provide comfort with breathable, humidity-regulating fabrics; and make it easy for parents to keep clean the products they rely on most. In addition to the Chicco Adapt line of products being announced, the Chicco Sustainable Parenting Initiative encompasses the newly released CLEAR products, as well as existing best-sellers.

Fibre2Fashion News Desk (SV)

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