DuPont displays Sorona fibre applications at ORSM
Pic: PR Web
DuPont Biomaterials, that develops high performance, renewable materials, showed its DuPont Sorona fibre stretch applications at the recently held Outdoor Retailer Summer Market 2019. From presenting to industry peers to an eye-catching acrobatic performance, the Sorona team highlighted how garments today no longer need spandex for athletic movement.
Sorona fibres make an excellent replacement for spandex (or elastane), achieving long-lasting, mechanical stretch and recovery with a better-for-the-planet profile. The brand demonstrated these capabilities first-hand through an on-the-ground activation, which featured two professional acrobats performing outside the Denver Convention Centre and at the DuPont Sorona exhibit booth. The performers sported spandex-free active wear, including Australian brand Think Love Live’s ethical yoga tights, according to a press release by DuPont.
DuPont Biomaterials also leveraged its platform at Outdoor Retailer to speak to industry peers during a workshop about Sorona fibres for spandex replacement, highlighting how its fibre offering can be used as stand-alone elastane alternatives – ones that do not breakdown over time with heat, washing, UV rays, or chlorine exposure and are recyclable in any normal polyester recycling stream. With mechanical stretch and recyclability at its core, the Sorona brand is offering innovative solutions to this industrywide challenge.
“Whether incorporated into yoga tights or a luxury gown, Sorona fibre’s versatility and mechanical, long-lasting stretch makes it an excellent replacement for spandex and we were thrilled to put these capabilities on display at Outdoor Retailer. Not only is the Sorona brand better performing than elastane – it’s better for the planet too,” Renee Henze, global marketing director for DuPont Biomaterials said.
During the Outdoor Retailer show, DuPont Sorona also debuted new knit fabrics from Epyllion Fabrics, a denim fabric collection from Bhaskar and woven fabrics from Arvind. These fabrics utilise textured yarns to provide the fabrics optimal stretch performance. These fibres are 37 per cent bio-based and can be used in a variety of applications, including seamless knitted t-shirts and other apparel, as well as knitted footwear. (GK)
Fibre2Fashion News Desk – India