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Ecofibre Limited launches hemp black PPE masks

May '20
Pic: Ecofibre Limited
Pic: Ecofibre Limited
Ecofibre Limited, a provider of hemp products in US and Australia, has commenced distribution of Hemp Black facemasks across the US. Ecofibre has previously announced that its Hemp Black business would adjust and accelerate its product launch plans to shift capacity and meet developing demand for the personal protection equipment (PPE). 
Over the past six weeks Hemp Black has designed and manufactured face masks to address the current shortage and future demand for quality face masks in the United States.
“In line with our capabilities, we have launched a high-quality washable mask featuring Hemp Black technologies. Whilst masks can be easily sold at this time, fair and sustainable pricing is critical. We expect the existing demand for protective facemasks to remain for the foreseeable future. At least 90 per cent of our capacity will be made available to major healthcare supply distributors, and a small percentage of masks allocated to our direct to consumer channel and US state governments,” Ecofibre CEO Eric Wang, said in a press release.
“Given the shortage of quality PPE, providing masks to large distributors and related healthcare providers allows the broadest coverage of product to the industry channels and geographies that most need this critical product category. The major national distributors are in regular contact with retail, government and institutional markets and have an informed view of needs-based prioritization,” David Neu, CEO of Ananda Health said.
In close collaboration with its business partner TexInnovate, Ecofibre has developed a high-quality face mask with the following key components and features: anti-microbial copper technology yarns; hemp black / element infused adaptive fibres; multi-layer 3D knitting; reusable and machine washable up to 25 cycles; and seamless knitting for fit and comfort.
The masks are not intended for clinical use and are not approved by the FDA for this purpose.
“TexInnovate has been a very close business and research partner for nearly two years on Hemp Black. They are an instrumental supply chain partner and have an equally deep commitment to innovation and quality,” Wang said.
“We are very pleased to incorporate Hemp Black’s leading-edge technologies into PPE products. The alignment between form, fit, function and consumer safety will be key to the long-term value proposition in this newly forming product segment,” TexInnovate President Jeff Bruner, said in the release.

Fibre2Fashion News Desk (JL)

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