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Elemental pairs zinc technology with regenerated fibres

19
Oct '19
Pic: PR Newswire
Pic: PR Newswire
Elemental Essentials, a New York City based sustainable clothing brand, has paired anti-microbial zinc technology with sustainable or regenerated fibres in what is called Zincore Technology. The technology uses the power of zinc to prevent and eliminate over 99 per cent of bacteria and has been used to produce a line of socks, tee-shirts, and underwear.

The fibre is clover-shaped, making it breathable, moisture-wicking, and odour eliminating-even if one wears it for days without washing.

Zinc is naturally oligodynamic, meaning it kills over 99 per cent of bacteria and microbes. Unlike silver, zinc is an essential element for the human body. Zinc plays a key role in immune system, promoting cell replication, and tissue repair. Zinc is also effective in treating acne and eczema.

The company has introduced three new first-of-its-kind products. A classic fit, Crew Neck Tee with Zincore Technology, features a lightweight knit. The moisture-wicking, soft-spun fabric, keeps one cool and confidently odour-free.

A Boxer Brief and Bikini Brief with Zincore Technology feature a no-roll waistband, and soft, breathable-knit fabric, that won't ride up. The clover-shaped fibres in the knit regulate temperature in critical sweat zones.

An Ankle and Crew Socks with Zincore technology feature vent zones that control airflow and wick away moisture. Expertly engineered, the socks stay where one puts them, with micro-knit arch support, and a cushioned foot bed to give lasting comfort throughout the day.

"We started work on this project three years ago with a single pair of socks that has evolved into a line of essentials that we are truly proud of. You don't need to look far to see the impact of single use plastic on the environment. We want to do our part by closing the loop on single use plastics for good,” Timothy Brittain, co-founder, Elemental Essentials, said.

“Our ultimate goal with Elemental Essentials is to create a full circle programme that not only reuses recycled plastic bottles, but whole recycled garments. We think fast fashion companies are producing garments at an alarming rate, creating clothing that is not only made quickly, but tossed away just as fast," Brittain added.

Fibre2Fashion News Desk (SV)

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