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Home / News / Hayat Kimya enters Kenyan market with Molfix diaper brand

Hayat Kimya enters Kenyan market with Molfix diaper brand

Mar '19
Pic: Hayat Kimya
Pic: Hayat Kimya
Hayat Kimya, a part of Turkish conglomerate Hayat Group, has started its operations in Kenya by launching the Molfix baby diaper brand. Hayat will market two varieties of Molfix diapers - Molfix day/night diapers and Molfix baby pants. Kenya Bureau of Standards (KEBS) has certified Molfix diapers which carry the diamond-for-quality mark on its packs.

In Kenya, there are 3.5 million babies aged between 0-36 months. On an average, a mother uses four diapers a day on a baby making the annual diaper consumption in Kenya to nearly 800 million, says a research conducted by Hayat Kimya.

“Kenya is a developing country, carrying a lot of potential, with her growing, young population, with her strategic location for Central and East of Africa. Hayat would like to be part of this rapidly modernising and developing country by offering brand quality and innovation with Molfix,” Kenyan media quoted Hayat Kimya global CEO Avni Kigili as saying at an event to launch the brand. “We believe that everyone has the right to reach high quality products. Therefore, we offer high quality and affordability with our strong brands.”

During the launch, Hayat Kimya also unveiled Fanaka TV chief executive Terryanne Chebet as its brand ambassador in Kenya. Chebet said she uses Molifix for her one year old baby girl due to its anti-leakage and high absorbency qualities.

Ranked the world’s 5th largest branded baby diaper manufacturer and the largest tissue manufacturer in the Middle East, Eastern Europe and Africa by capacity, Hayat Kimya is planning to capture the East African market through Kenya. The company employs 8,000 people and operates in 10 countries across the Middle East, Asia and Africa, with 14 global brands in diapers, hygienic pads, detergents and cleansing tissues. (PC)

Fibre2Fashion News Desk – India

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