Brad Kalil, INDA’s Director of Market Research and Statistics, said, “We are pleasantly surprised by the unrelenting growth of the disposable nonwovens wipes industry, even during these challenging economic times for consumers and businesses.”
Kalil continued, “In the consumer wipes segment, which accounts for two-thirds of the tonnage, we still see sustained growth in the mature baby wipes category; while both household and personal wipes expanded at a rapid rate, not only through broader usage but also with continuous product innovation.”
“Looking forward, a few variables may cause swift expansion within the industrial/institutional segment, such as re-classification of wipes and laundered shop towels within the Resource Conservation Recovery Act (the Wiper Rule) and the medical industries’ increased liability around healthcare associated infections (HAIs) coupled with a strong GDP forecast at the end of our outlook period,” said Kalil.
“Consequently, our outlook for the North American disposable nonwovens wipes market is for continued strong growth with a 16% increase in the per annum growth rate over the outlook period (2012-2017) compared to recent historical period (2007-2012),” Kalil said.
This comprehensive report provides detailed forecasts and trends for the consumer and industrial/institutional wipes markets. Product segments include: Consumer Wipes & Baby Wipes.
Household Wipes, including Hard Surface/Disinfecting, Wet Floor Cleaning, General Cleaning, Electrostatic Dry Floor Cleaning, Automotive (Home Use), Furniture Polish and Glass/Metal Cleaning, and Wet and Dry Floor Cleaning
Personal Wipes, including Premoistened Toilet, Cosmetic/Facial Cleaners, Toddler Flushables, Antibacterial, General Body/Bath Incontinent, Intimate Feminine Care
Industrial/Commercial wipes including an estimate of ranges and towel/shop wipes
Institutional wipes in healthcare and food service
The report includes sales estimates by consumer channel and national brands/private labels. Sales in some of these consumer channels accounts for a significant portion of total sales for certain wipe SKUs and this data is not typically captured in other wipes reports.
In addition to the forecast, the report includes trends and construction details of leading brands within consumer wipes.
INDA, Association of the Nonwoven Fabrics Industry, serves hundreds of member companies in the nonwovens/engineered fabrics industry doing business globally. Since 1968, INDA networking events have helped members connect, innovate and develop their businesses. INDA educational courses, market data, test methods, consultancy and issue advocacy help members succeed by providing them the information they need to better plan and execute their business strategies.