Jajoo Surgical and Sweden based Investkonsult officially inaugurated a joint venture plant set up under the name of Jajoo Hygiene for manufacturing Under Pads and Maternity Pads for the hospital and institutional market segment in India.
A representative of the Swedish Embassy in New Delhi, Mr Karl Edberg too was present on the occasion.
Manufacturing of these products is a natural extension for Jajoo Surgical which is a leading supplier of bleached cotton in India. The machinery and equipment of the plant located in Dewas – Madhya Pradesh was shipped in August last year.
Speaking on the occasion, Mr Rakesh Jajoo said, “India as a market for hygiene articles is amongst the world’s biggest and our products will have a great demand in the future”.
Mr Johan Berlin of Investkonsult pointed out that this JV proves that is also possible for smaller companies to enter emerging markets, rather than only big global players being able to access these markets.
Currently India imports a major volume of these pads from China, so both expect this plant to be a success since; it would be producing import substitute products. Going forward they also have plans to expand this business in the future.
Jajoo Hygiene will be selling these medical hygiene products under the name of Pro JS Care Underpad Regular, Pro JS Care Underpad Premium, Pro JS Care Booster pad and Pro JS Care Maternity pad.
Fibre2fashion News Desk - India