Kerala to create 'Kerala coir' brand, set up marketing firm
Indian state Kerala has chalked out a five-year plan to create and promote a ‘Kerala coir’ brand, set up of a marketing firm to push traditional as well as modern products in the domestic and global markets and co-brand coir, according to state finance minister TM Thomas Issac. The Rs 1,310-crore plan will be implemented this fiscal with private sector help.
Around Rs 484 crore will be dedicated for marketing. Four public sector entities will be the major shareholders in the marketing company, which will function independently with a professional management board, Issac told a top business daily.
The state coir department has signed a memorandum of understanding with 700 village panchayats (local governing bodies) for using coir-geotextiles for conservation of soil and water. It is also going to sign an agreement with Kannur-based Western India Plywoods for the production of coir composites, which can be a natural alternative to plywood, he said.
The domestic market for coir products will be toned up by revamping the existing marketing system. Regional stockists will run coir shops instead of state coir departments, he said.
As Kerala buys pulses and grains from other states, the state government may think of a barter arrangement with coir, Issac added. (DS)
Fibre2Fashion News Desk – India