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Kordsa launches “We Reinforce Life” campaign

19 Sep '17

2 min read

Kordsa, the global player of tire, composite and construction reinforcement technologies market, has launched its “We Reinforce Life” campaign. The campaign underlines how products and technologies developed by Kordsa make our lives safer, easier, more efficient and convenient. Kordsa carries out production through a vast area from US to Asia Pacific.

Sabanci Holding affiliate Kordsa, strengthens its leadership in reinforcement technologies and its globally accepted “Reinforcer” identity with this “We Reinforce Life” campaign. As a reflection of Kordsa’s 44-year experience in reinforcement technologies, the campaign emphasises “Kordsa’s contribution to day-to- day life”, which is also the basis of the company’s long-term communication strategy.

Today, Kordsa, the reinforcer 1 out of every 3 automobile tires and 2 out of every 3 aircraft tires in the world, contributes to a sustainable world with its products and technologies. Kordsa touches every corner of life, making our everyday lives easier, safer and more comfortable for us and our loved ones with its environmentally friendly products that reduce rolling resistance with tire reinforcement technologies thus reducing fuel consumption while lightening the vehicles by its composite technologies, which makes vehicles consume less fuel and lower carbon emissions.

Moreover, Kordsa also contributes to build stronger buildings with its construction reinforcement technologies. Serving to its customers in a wide geography from America to Asia Pacific, Kordsa’s “We Reinforce Life” campaign is supported by advertisements in printed publications and on online platforms in Turkey, the US, Brazil, Thailand, and Indonesia. The ads also contain opinions of employees’ from various departments in different lines of business on the benefit of the product or technology. The campaign will continue until November 2017. (GK)

Fibre2Fashion News Desk – India