The first phase of the campaign had aimed to explain how Kordsa reinforces its existing lines of business with inspiration from life and how they strive to make those moments last longer, said Kordsa in a press release.
In the second phase of the campaign, the real-life stories of Kordsa employees were told. In videos, Kordsa employees shared their hobbies, the most peaceful moments they experienced, the activities they refreshed themselves. In other words, their happiest moments that inspired them and how they reflected this inspiration in their work.
Each video, reflecting different perspectives of employees, focused on a different subject in Kordsa culture. For instance an employee who likes exploring new places by bike, experiences the importance of lightness and durability and transfers this information to develop composites technologies at Kordsa. Another employee who loves nature and camping, was inspired by the uniqueness of the nature to prioritise durability in Kordsa’s tire reinforcement technologies. Yet another employee adopted the teamwork spirit built during his sailing experiences to his work at Kordsa.
Some of the real stories were featured in the campaign communication, and all stories continue to be shared on the campaign-specific web page. (PC)
Fibre2Fashion News Desk – India