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Home / News / New apparel brands adopt PrimaLoft Cross Core technology

New apparel brands adopt PrimaLoft Cross Core technology

Mar '19
Pic: PrimaLoft
Pic: PrimaLoft
PrimaLoft has announced that 30 new brand partners have adopted PrimaLoft Cross Core technology and debuted three iterations. The Cross Core platform fuses existing PrimaLoft fibres with next-generation materials like aerogel, a highly porous, low-density structure, used by NASA scientists, that forms a temperature barrier locking out cold and heat.

New products available at retail beginning fall 2019 include PrimaLoft Gold Insulation with Cross Core Technology, PrimaLoft Gold Insulation Hi-Loft Ultra with Cross Core Technology, and the loose fill PrimaLoft Silver Insulation ThermoPlume with Cross Core Technology, according to a media statement by PrimaLoft.

More than 30 brands adopted at least one of the three PrimaLoft insulations in the Cross Core series. These brands include Adidas originals, Athleta, Black Diamond, Dynafit, La Sportiva, Maloja, Montane, Mountain Hardwear, Norröna, Peak Performance, Ping, POC, Quiksilver, Reusch, and Simms, among others.

“The PrimaLoft Cross Core series reinforces our relentless effort to push the limits of material innovation for greater consumer comfort. It is a significant advancement in our capabilities, resulting in products boasting previously unattainable levels of lightweight warmth, comfort and protection. The increased adoption of Cross Core shows the market’s growing demand for versatile components that deliver a higher degree of consumer comfort across a range of endeavours and conditions,” Mike Joyce, president and CEO of PrimaLoft said.

Originally developed by NASA for use in aeronautical applications, silica aerogel is composed of more than 95 per cent air and is the lightest solid material known to man and one of the most effective insulation materials. PrimaLoft engineers have found a way to integrate aerogel material into the fibres, allowing PrimaLoft to develop apparel insulation that withstands the extreme challenges of outdoor garments. PrimaLoft Gold Insulation with Cross Core combines PrimaLoft Gold Insulation, the benchmark in performance synthetics, with aerogel technology, the gold standard in lightweight thermal protection. It provides up to 52 per cent more warmth with the same weight compared to PrimaLoft Gold Insulation. This enables PrimaLoft customers to achieve both enhanced warmth and decreased weight. PrimaLoft Gold Insulation with Cross Core Technology contains 35 per cent post-consumer recycled content.

PrimaLoft Gold Insulation Hi-Loft Ultra with Cross Core has a distinctive accordion-like construction resulting in unending loft and quick compression recovery for long-lasting, lightweight warmth. Adding aerogel technology to the PrimaLoft fibres ensures loft and warmth without increasing weight, while featuring 25 per cent post-consumer recycled content.

Building upon the success of PrimaLoft Black Insulation ThermoPlume over the last few years, PrimaLoft Silver Insulation ThermoPlume with Cross Core Technology is the next level of warmth in loose-fill synthetic insulations. By blending each individual fibre of the small, silky plumes with aerogel technology, this insulation delivers the aesthetic and performance of natural down with up to 12 per cent more warmth compared to previous ThermoPlume insulations. This loose-fill insulation has excellent compressibility for long-lasting durability and a water-repellent finish to ensure wet weather protection. (GK)

Fibre2Fashion News Desk – India

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