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New management to represent Crealet at Techtextil Frankfurt

Jun '22
Left to right: Leo Kuster, former Head of Engineering; Walter Wirz, former CEO, Mario Kuster, Head of R&D; Andreas Wirz, CEO (sitting). Pic: Crealet
Left to right: Leo Kuster, former Head of Engineering; Walter Wirz, former CEO, Mario Kuster, Head of R&D; Andreas Wirz, CEO (sitting). Pic: Crealet
Crealet has a record of wise decision-making spanning 20 years. Now, the founders are preparing for challenges by handing over management duties to the next generation who will represent the company at Techtextil Frankfurt. The Crealet booth will be a one-stop choice for advanced customised warp yarn feeding systems and weaving preparation solutions.

First, the company correctly recognised the ongoing growth in technical textiles, focusing on the increasing potential for electronic warp feeding systems in both wide and narrow fabric weaving. Certainly, supply chains need to be challenged, as the new management strives to keep pricing stable as far as possible. Another short-term goal focuses on after-sales visits and face-to-face customer meetings, which have suffered as a result of the pandemic. For a start, the company will welcome business partners at Techtextil Frankfurt which will begin from June 21.

In 2007, Mario Kuster joined Crealet as mechanical engineer. He specialised in plant engineering and drove the latest developments in feeding carbon fibre from creel to the weaving machine. He also took responsibility for engineering projects for the automotive industry. Electrical engineer Andreas Wirz joined the company as technical administrator, and extended his area of responsibility in 2015, becoming sales manager, progressing into operational management later. He today leads product development in the field of electronic applications.

These two, the sons of the aforementioned founders, now take on management duties. Andreas Wirz is the new Crealet CEO and Mario Kuster is the head of R&D. The official handover was on May 9, 2022. At the same time as the management change, there is a change of location. Crealet moves its headquarters from Eschenbach to Wald (an area in Switzerland where textile history started from 1800). Larger production halls were needed to assemble warp systems of up to 540 cm standard length and 650 to 680 cm on customer request with a diameter of up to 1600 mm.

Since the late 1990s, increasing competition from the Asian textile industry was having a strong impact in Europe. Leading manufacturers responded by shifting their business focus towards the ever-growing market for technical textiles. Textile companies saw chances in special fabrics for those markets with the most demanding requirements. “We saw an opportunity for our company in this challenging field of specialty fabrics. Successful production of woven technical textiles requires know-how and ingenious ideas as well creative warp let-off systems,” said Walter Wirz, one of the founders and Crealet CEO.

Crealet built a strong reputation for its knowledgeable support for weaving professionals, with a reliable range of products and innovative solutions. At this time, the global business climate was tough, and many countries were facing a recession. “We proved our creativity and technical excellence to respond to market demands. We were focused on practical and forward-looking solutions that bring real and tangible benefits to our customers,” said Leo Kuster, another founder and head of engineering at Crealet.

Crealet continues to focus on responding to the increasing demand for clever – and inspiring – solutions and products in the field of electronics and embedded systems. Ambitious textile companies in particular are looking for software-supported innovations. “Our recent and future developments go clearly in this direction and include a supplement to our product range in the area of tension-controlled creels,” said Kuster. Crealet will also launch a new product for warp tension control for belt weaving, for which field trials are ongoing.

“Since the first day of Crealet, our goal has been to provide products and solutions for peace of mind for our customers. We are very proud of what has been achieved, but we will never be satisfied. Nothing inspires us more than satisfied customers. We’re looking forward to meeting you at Techtextil,” said Wirz.

Fibre2Fashion News Desk (RR)

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