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NorthShore's SupremeLite adult diaper now has colours
Pic: PR Newswire/NorthShore
NorthShore Care Supply, a Buffalo Grove Illinois-based company founded to empower those with heavy bladder or bowel leakage, and which introduced SupremeLite absorbent brief, has now added vibrant shades of blue, green and purple to the product. This will help people feel good. Those with heavy incontinence often struggle with depression and anxiety.
"The launch of this product is a watershed moment for tens of millions of people with heavy bladder and/or bowel incontinence," NorthShore founder Adam Greenberg said. "There's no reason that only people with light incontinence should have products that make them feel good." The product was launched earlier this year.
Customers told us that wearing white clinical-looking briefs often made them feel like they're in a hospital or nursing home," Greenberg said. "We want people to feel good in a product that is uplifting, not depressing."
That's important because those with heavy incontinence often struggle with depression and anxiety. They may choose to isolate themselves because they're worried about leakage or being found out.
"If we can provide a product that seems more like regular underwear, we can help normalise the situation and chip away at the stigma," he said.
Cheryl B Gartley, founder of The Simon Foundation for Continence, which works to increase awareness around incontinence and lessen the stigma, states: "When people have less fear of their product leaking and they feel better about their product, both of these things could lessen the self-stigma they might be experiencing," she said.
Greenberg knows the stigma firsthand. His father, who suffered from cancer, and his grandmother, who had a stroke, both struggled with incontinence. And he remembers his father refusing to go to the store to buy what he needed.
"It was hard to find products that managed their incontinence and allowed them to maintain their privacy and dignity," said Greenberg, who used that premise to launch his business.
Incontinence issues are one of the top reasons older adults enter nursing homes. But with NorthShore's premium incontinence products, which provide powerful protection, and now even style, older adults can stay in their own homes longer and younger adults can live without anxiety and embarrassment of leaks.
"Helping you and those you love stay active and sleep through the night is not just our job," Greenberg said. "It's personal." (SV)