The launching ceremony of Baby Essential Extra Care, the new range of kids’ wear from the collaboration between the two companies, was held in conjunction of the opening of Poney’s new boutique at Central i-City, Shah Alam, Malaysia, which will be Poney’s biggest concept store in the country. Also present at the ceremony were, Albert Tan, founder & CEO of Poney, Dato’ Dr. Cheng Kok Leong, chairman of Nanotextile and Dr. Rezal Khairi Ahmad, CEO of NanoMalaysia Bhd.
The parties have expressed readiness to collaborate and to take joint efforts as a response to the demand of technology and functional textile in all garment market segments. Nanotextile aims to promote the technical textile continuously with its broad potential of nanotechnologies, said Poney in a press release.
“This is an exciting partnership and the interface itself, fashion meets technology, makes the collaboration even more interesting. Our ultimate aim has always been to give our clients a competitive advantage through value-added products using our textile technologies. We believe, this partnership will increase competitive values of Malaysia’s textile industry as a whole, through greater deployment of technical textile products locally and internationally, said Dr. Thomas Ong, chief executive officer of Nanotextile.
“It is with great happiness and genuine excitement that we announce the launch of Baby Essential Extra Care collection with anti-bacteria properties,” said Tan. “We have always been attentive about children’s well-being and happiness in Poney. Venturing into nanotechnology-enhanced products is our effort in ensuring care for the little ones. We see this as the starting of an exciting collaboration with Nanotextile with a view not only in current execution but innovative ways to provide enhanced values to our customers. Wanting to pride ourselves as a leading brand and provider of children apparels and related products, we constantly need to deliver innovation and be ahead of the curve.”
Poney now owns more than 35 stores in Malaysia since 1992. It expects to open two more concept stores, similar to that in Central i-City by end of 2019. Poney targets to open 15 concept stores in within 3 years time.
Nanotextile was incorporated in 2015, investee company of NanoMalaysia Bhd and the first company in Malaysia to offer wide span of nanotechnology in textile industry. (PC)
Fibre2Fashion News Desk – India