The Lubrizol Corporation’s personal and home care business, a speciality chemical company, has announced an innovative new approach to sustainability. The new program known as EcHO (Ecosystem, Humanity, and Opportunities(TM)) approaches sustainability from an integrated perspective, taking into consideration the environmental and societal impact of their activities.

Jeffrey Carey, global product management director for Lubrizol said, “We are dedicated to providing solutions to our customers in the Personal and Home Care markets says. Sustainability has become an increasingly important aspect of what we do. Lubrizol responds to social and environmental opportunities by focusing on customer and consumer definitions of sustainability and applying them in our products and services. Our initiatives reduce environmental impact and risk across the supply chain, benefiting our employees and the communities where we operate.”

Lubrizol’s commitment to sustainability is demonstrated by its extensive interaction with the global community. The company supports and encourages open dialogue with public health workers, safety and environmental professionals, educators, elected officials and other stakeholders to address concerns, report progress, create understanding and build partnerships for the common good, according to a press release.

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimise the quality, performance and value of customers’ products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial, and consumer markets. (GK)