Parentgiving Inc., a leading seller of home care products, incontinence supplies, and medical supplies, has acquired Your Choice Diapers, a pure play ecommerce retailer of incontinence supplies, headquartered in Holland, Pennsylvania, as on November 1, 2016. Your Choice Diapers has a loyal following of both B2b customers and aging in place customers.

Parentgiving CEO David Spain said, “As pure play ecommerce businesses mature, Parentgiving continues to find value in acquiring ecommerce businesses with core repeat customers who can benefit from our buying power, print / web / mobile user experience, original content, curated product, and personalised customer care approach. Ecommerce businesses that are heavily tied to marketplaces such as Amazon and eBay deliver a user experience that is limited to those platforms, and scalability issues that are limited by those platforms - we immediately rectify both in delivering value and insight – every Parentgiving representative is a current or former caregiver. Your Choice Diapers sought out Parentgiving to care for their most important customers after recognising the challenges of marketplace selling– we think there are hundreds of marketplace sellers facing the same challenges.”

David and Debbie Friedman, owners of Your Choice Diapers said, “At Your Choice Diapers, we strive to provide our customers the best experience possible. We feel Parentgiving sets the ecommerce model for pricing, selection, knowledge, service, and innovation that will deliver a compelling retail experience for customers now and into the future.” (GK)