Suominen launches Fibrella Cozy for hygiene products
October 25, 2018 - Finland
Suominen, a leading nonwovens company, has launched Fibrella Cozy, a new topsheet material for absorbent hygiene products, such as pantyliners, that is superior in softness and excellent in fluid management. Fibrella Cozy is produced with spunlace technology, bonded with water without any binders, making it safe, skin-friendly, and odourless material.
Fibrella Cozy is an attractive choice for hygiene brands and converters to target health-conscious consumers of today. It can be enhanced with Suominen’s unique and customisable high definition patterns, which offer an outstanding opportunity to differentiate products from the competition, Suominen said.
“Fibrella Cozy is an ideal combination of form and function and it is the softest available topsheet material for hygiene products. We know consumers value three things above all in these products: safety, comfort and the feeling of dryness and Fibrella Cozy satisfies these needs. By adding in our high definition patterning, we can offer an invaluable capability for differentiation by making the end-product stand out. This makes an everyday product more than just a commodity,” Johanna Sirén, Suominen’s assistant product manager for hygiene said.
The hygiene category is one of Suominen’s strategic focus areas and, as a high added value nonwoven product in the category, Fibrella Cozy helps Suominen forward in executing its changemaker strategy. (GK)