PrimaLoft, a leader in advanced material technology, has named Jim Frazier as new senior vice president, global marketing. Frazier is a seasoned veteran of outdoor apparel, soft goods, and hard goods space. Most recently, he served as vice president of product for United Sports Brands, a collection of several brands including Nathan Sports, Shock Doctor, etc.

Previous to USB, Frazier was director of product development at JDK Design, providing product design services for brands such as Burton Snowboards, Patagonia, Nike and many more, according to a press release by PrimaLoft.

In addition to his professional accomplishments, Frazier also boasts a track record of athletic achievement, with stints on the US Running Biathlon National Team, Biathlon World Cup Team, United State Biathlon Team and participation in Olympic Team Trials in 1988, 1992 and 1994. Frazier will oversee global business development, product positioning and brand building across multiple industry segments.

“We are thrilled to welcome Frazier to the PrimaLoft team,” said PrimaLoft president and CEO, Mike Joyce. “Frazier is well-versed in product design, product development, market positioning and go-to-market strategy. His experience is an ideal fit for the direction we are taking our company and our focus on strategic growth in multiple segments within our industry.”

“I’m looking forward to working with the talented team at PrimaLoft to further establish the brand as the experts in advanced material technology and the leader in setting sustainability forward within the industry,” said Frazier. (PC)