Sweden chemicals company Polygiene adds value to sports brand Descente
March 03, 2021 - Sweden
Leading sports brand, Descente, has announced that for the spring and summer season 2021, a number of Descente training products for men and women, with Polygiene Stays Fresh BioStatic Technology, will be sold online and in stores. The focus is set for ongoing business and increasing volumes from this renowned brand, in the Chinese sports market.
For a long time, Descente has adhered to the innovation of new technology, designed to drive the spirit of sports, and strive to create better sportswear. Polygiene, having its head office in Sweden, is the world leader in stays fresh and odour control technologies. Polygiene is highly compatible with Descente in terms of sustainable development and better service for consumers, which is in line with the long-term development goals of both sides. Clothes treated with Polygiene antibacterial technology remain fresh and odour-free, enhancing the consumer product experience, Descente said in a press release by Polygiene.
“It is a milestone for us to add value to the great products of Descente in the Chinese sports market. We see a big potential to spread our sustainability message of getting longer lasting garments thanks to our Stays Fresh technologies and less washing, together with Descente,” Ulrika Björk, CEO of Polygiene said in a statement.