Yoona Digital, a female technology (femtech) company based in Indonesia, has launched Yoona All Night pads 36cm, adding to their three previous products: pantyliners, 24.5cm day pads, and 29cm night pads. Yoona uses 100 per cent organic materials that are chemical-free, thus ensuring comfort and health of women during their menstruation period.

With the concept of female wellness, Yoona’s sanitary pads consist of Negative Ion Anion Strip technology as an antibacterial that prevents itching and strong odours from the feminine area. Furthermore, Yoona’s sanitary pads are also equipped with food-grade adhesives that are safe to use, the company said in a media statement.

Yoona's sanitary pads use 100 per cent high quality German and Japanese organic cotton which is extra thin and highly absorbent. As a result, all of Yoona’s sanitary pads are biodegradable within 6-12 months, thereby contributing to environmental sustainability. Yoona has various certifications in the health and sustainability fields, including the AKL certification and distribution permit from Indonesia's Ministry of Health, Halal Certification from New York, FDA-approved, and Organic Certification from ECOCERT.

With its femtech innovation, Yoona presents a breakthrough as the first and only brand of sanitary pads in Indonesia that implements a subscription-based model. By choosing to subscribe when shopping on the company’s website, every month customers will receive a package of Yoona products sent directly to their homes. Customers can adjust their preferred delivery schedule based on their menstrual cycle.

“After doing a lot of research, I found out that there are a lot of women there with the same–however, talking about this issue is often considered taboo. To provide a solution against irritation and rashes caused using unhealthy sanitary pads, we launched organic sanitary pads that are free of bleach, fragrance, and chemicals that are urgently needed by all women in Indonesia,” Susanna Angraini, CEO and founder of the company said.