Kindthread, a healthcare apparel company in the US, has announced the global expansion of the premium medical apparel brand, White Cross. Canadian-born, White Cross, has been a cultural mainstay, offering flattering fits, high-quality materials, and superior levels of workmanship inspired by the fashion and dressmaking expertise of the brand's founders.

To celebrate its rich history and support its modernised product offerings, the company will begin launching global marketing campaigns and undertaking a fully digital rebrand, designed to connect with the most respected professionals in the world, today's healthcare workforce. White Cross offers a full range of premium products, including men's and women's tops, pants, jackets, lab coats, and fun seasonal prints. Collections feature exceptional design, fabrics, and four-way stretch, available in various colours and sizes, Kindthread said in a press release.

“White Cross has a nearly 100 year tradition of delivering the highest quality products and services for healthcare professionals and is a premium, marquee brand in our Kindthread portfolio of leading medical apparel companies. Our rebranding and global expansion of White Cross will bring its rich heritage to a new generation of healthcare professionals all over the world, and will help empower them to perform at their best every day,” David Murphy, chief executive officer of Kindthread, said.

“Our evolved White Cross products stem from a decades-long commitment to quality, performance, and passion for style. Expanding the brand to healthcare professionals globally is another example of how everyone at Kindthread is working to bring the very best to our community,” Sallian Song, chief product officer of Kindthread, said.