US-based INDA, the Association of the Nonwoven Fabrics Industry, has named MaryJo Lilly as its new market intelligence leader. Lilly brings more than 20 years of expertise in nonwovens and engineered materials with a strong background in the disposable, medical, and specialty materials industries.

Before starting a consulting firm two years ago, Lilly was regional commercial director of North America for Tredegar Film Products and before that, spent more than a decade as vice president of sales at Berry Global in the health, hygiene, and specialties division growing personal care and medical markets, according to a press release by INDA.

Additionally, Lilly’s leadership experience includes being the global business director at Clopay Plastic Products and director of sales and marketing for absorbent materials at Rayonier Performance Fibers. Lilly holds a Ph.D. from the University of Pittsburgh.

With her strong industry knowledge and extensive network, Lilly will develop, issue, and present meaningful reports, presentations, and data to support INDA, member decision-making, and the industry. She will, through collaboration with market participants and subject matter experts, develop and maintain relevant industry statistics, reports, and surveys on the North American and worldwide markets by major segments and processing technologies, added the release. 

“MaryJo is well-respected within our industry and brings a wealth of relevant experience and contacts in key nonwovens market segments,” said Tony Fragnito, INDA president. “Delivering market insights to our members for well-informed decision-making is one of INDA’s key value propositions. MaryJo will enhance our value and relevance in this industry service. We are delighted to have her join INDA in this vital role.”