Global consumption of absorbent hygiene products, which includes disposable diapers, child pants, feminine hygiene, and adult incontinence products, has reached about 725 billion units in 2022, according to a report by US’ Price Hanna Consultants. This is due to rapid market penetration and growth in emerging markets, especially in China, which has now become the largest volume market for these products.

The combined markets for absorbent hygiene products in North America, Western Europe, and Japan are substantially smaller than the volume in emerging markets, collectively.

The growth rates for the next five years in undeveloped and developing markets in Asia and Africa will continue to exceed the global average growth of this industry, providing significant market penetration and volume growth opportunities for absorbent product market participants and their suppliers, as per the report ‘Global Outlook for Absorbent Hygiene Products and Key Raw Materials in 2021, 2022 and 2027.’