Georgia-Pacific announces $150 mn boost for consumer tissue expansion

December 06, 2023 - United States Of America

Georgia-Pacific has announced a $150 million investment in its retail consumer tissue business at its mill in Halsey, Oregon.

Investments to the Halsey mill will increase production capacity for high quality bath tissue, with initial production expected in 2025. By the end of this project, Georgia-Pacific will have invested over $200 million in paper machines and converting assets at Halsey since 2022, the company said in a press release.

"This truly is an investment in our customers and consumers who appreciate the quality of our products," said Vivek Joshi, president of the retail tissue, towel, and napkin business for Georgia-Pacific. "It is a clear indication of Georgia-Pacific's focus on growing our premium tissue business and creating products that consumers value."

The Halsey mill makes both bath tissue and paper towels for the consumer market. The improvements will support Georgia-Pacific's premium tissue offerings, such as Quilted Northern Ultra Plush tissue, as well as customer branded tissue.

"I am so proud of the work of our team members in the past few years to make this mill a safe, competitive and strategic location for our Consumer Products business," said Bob Comfort, vice president – manufacturing, at the Halsey mill. "This investment is a reflection of their dedication to our mill, our customers and consumers and our community."