US brand Pampers’ Easy Ups Training underwear to feature Bluey

April 12, 2024 - United States Of America

Pampers has released new Easy Ups Training underwear prints featuring television character Bluey, in partnership with BBC Studios.

“At Pampers, we recognise the key to learning a new skill is practice, and if Bluey has shown us anything, it’s that it’s important to take on every new experience with a positive attitude,” said Marty Vanderstelt, father of two and senior vice President – North America Baby Care, Procter & Gamble. “Our goal is to help families feel encouraged on their potty training journey, and thanks to new Pampers Easy Ups with Bluey-themed prints, the whole process can be a little bit more fun.”

Pampers Easy Ups feature a soft and comfy fit with up to 100 per cent leakproof protection, letting children practice potty training with a training pant that’s designed to look and feel like real underwear. Pampers Easy Ups also feature a 360° stretchy waistband that’s easy to pull on and off, and easy-tear sides that make changing time quick and easy, the company said in a press release.

“We are delighted to be partnering with Procter & Gamble and their Pampers Easy Ups to help parents and kids navigate the adventures that come with potty training," said Suzy Raia, senior vice president consumer products and business development, BBC Studios.

Pampers Easy Ups in Bluey-themed prints also feature Dual Leak-Guard Barriers and extra absorbent channels to lock wetness away and keep kids’ skin safe and dry on the potty training journey.