Richa Singh new CEO of Indian sanitary napkin brand Niine
Indian affordable sanitary napkin brand Niine has appointed Richa Singh as chief executive officer of Niine Menstrual Hygiene Products. Singh has two decades of experience working with major FMCG brands. It has also appointed Tara Singh Chahar from Johnson & Johnson Ltd as head of sales and Vijay Sharma from Procter & Gamble (P&G) as head of operations.
Richa Singh has handled business and financial performance of FMCG brands at P&G, Johnson & Johnson, Coca-Cola & Philips in India and Asia Pacific.
She has closely worked with social entrepreneur Amar Tulsiyan, founder of Niine Menstrual Hygiene Products and the Niine Movement, and his partners Gaurav Bathwal and Sharat Khemka, according to Indian media reports.
Niine launched its product as the lowest cost sanitary pad in the market, retailing from ₹25 onwards for a pack of 7 sanitary pads, which, recently led other big players to slash their prices. (DS)
Fibre2Fashion News Desk – India