Home / News / Swiss firm Sanitized names Michael Luthi as new CEO

Swiss firm Sanitized names Michael Luthi as new CEO

04
Aug '21
Urs Stalder (L) and Michael Luthi (R) Pic: Sanitized
Urs Stalder (L) and Michael Luthi (R) Pic: Sanitized
Michael Luthi, a member of the founding family, has been named the CEO of the Switzerland-based Sanitized company group, a producer of antimicrobial hygiene function and material protection for textiles. He will take over the position from Urs Stalder, who will join the administrative board after working for the company for over 30 years.

Michael Luthi will assume leadership of a company that has a legacy marked by over 80 years of expertise and industry acclaim thanks to its innovative, safe and reliable products. The additives that Sanitized develops and markets deliver odour-free textiles, long-lasting hygiene function, protects the material of artificial surfaces, and prevents paints and coatings from degrading in quality due to impurities, the company said in a media release.

Moreover, Sanitized is a globally respected and established brand. Around 520 companies actively use the Sanitized ingredient brand in their final products.

Longtime CEO Stalder consistently promoted the brand. Furthermore, he managed to internationalise the company, establish subsidiaries in the US, China and India, and focus on innovative products. The Swiss Innovation Award that the company won under his leadership is a testament to these accomplishments.

Luthim, the 38-year-old business economist, has been working for Sanitized since 2018. He previously worked as COO of Senevita, a company that at the time had roughly 30 residences, and he supervised residential complexes for seniors with roughly 2,500 employees. Over the past three years, Luthi was already a member of Sanitzed’s management team and helped to shape the course of the company.

“We will continue to combine tradition and innovation: Sanitized is a fourth-generation Swiss family company, and we will continue to expand our leadership position in the world with our safe and innovative products and services for the textile, polymer, and paint industries,” said the new Sanitized CEO Michael Luthi. American company Consolidated Pathways was recently acquired with this objective in mind. Sanitized now has a presence with its own subsidiaries in the US, China, the European Union and India.

The company’s all-inclusive services for technology guidance, marketing support and regulatory matters make Sanitized AG stand out from its competitors around the world. ‘Adding value since 1935’ is the company's guiding motto for not only developing innovative products but also giving textiles, polymer products, paints, and coatings modern, useful, and marketable added value, the release said.

Fibre2Fashion News Desk (KD)

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